Take Back the Beep Campaign – Pogue’s Posts Blog – NYTimes.com
Lifestyle L3AK online update reports Take Back the Beep Campaign – Pogue’s Posts Blog – NYTimes.com
The big buzzword was ARPU-Average Revenue Per User. The seminars all had titles like, “Maximizing ARPU In a Digital Age.” And yes, several attendees (cell executives) admitted to me, point-blank, that the voicemail instructions exist primarily to make you use up airtime, thereby maximizing ARPU.
Article Source: Take Back the Beep Campaign – Pogue’s Posts Blog – NYTimes.com


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