Stealth Starbucks: Seattle-based coffee giant opening neighborhood shops in disguise — chicagotribune.com
Lifestyle L3AK online update reports Stealth Starbucks: Seattle-based coffee giant opening neighborhood shops in disguise — chicagotribune.com
A Seattle outlet of the 16,000-store coffee behemoth is being rebranded without visible Starbucks identifiers, as 15th Avenue Coffee and Tea.
Two other stores in Starbucks' native Seattle will follow suit, each getting its own name to make it sound more like a neighborhood hangout, less like Big Coffee, a Starbucks official told The Seattle Times on Thursday.
Article Source: Stealth Starbucks: Seattle-based coffee giant opening neighborhood shops in disguise — chicagotribune.com
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